Being 'first' has its own pains and pleasures. Grey Cells is proud to lead and pioneer technical, corporate, and E-Learning content created in Marathi.

Global players in science/technology, service sector and manufacturing sector now operative in Maharashtra/India often require such a globalization at various levels. Enormous research in public and private sector also needs to disseminate/gather information in local language.

And we respond. We sharpen our tools for such a response, of course. Direct and laconic style, accurate word usage and sentence construction; appropriate ideation and visualization with local cultural ethos, symbols, legends; Local folklores as anchors for E-Learning, a very strong bilingual sense.to name a few.

Technical content in Marathi -

We have created :

• User and maintenance manuals
• Various technical books
• Tender documents
• Booklet of energy saving guidelines for food processing industry
• Industrial film scripts

Here, we do not translate common technical terms and complicate the matter. (e.g. The words 'nut' or 'bolt' or 'bearing') Instead, we attend to the subject-verb agreement and flavor of the language being right while conveying the message.

Marathi technical communication will have many other forms/types of content in the years to come-and we are ready to take this up.


Corporate content in Marathi -

We have created :

• Web content
• Employees' code of conduct' manuals
• A glossary of IT related terms in Marathi
• IT related articles for magazines
• Management related articles
• Corporate film scripts

Conveying the exact idea or the core proposal of the content is important here. Firstly the writers have to understand it thoroughly, and then extract the accurate meaning in the other language. We pay attention to these factors.

Our team is geared up to find the right word substitutes, have a strong editing sense and a keen eye on the grammar (of both the languages involved).

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E-Learning in Marathi -

We have recently uploaded our dedicated website for Marathi E-Learning.
www.chitrakathi.com

In coming years many government, environmental, social sectors will need E-Learning in Marathi. Even corporate sector will start using Marathi E-Learning for its training needs. Grey Cells is all ready for the professional assignments of this nature. Typical ID companies targeting clients abroad, charge USD 7000 and above per learning hour that too, with little or no knowledge of the local culture, ethos and language. With these reasons and within limitations of local fundings, they are unable to create E-learning modules in any local language.

Niche specific organizations like Grey Cells who know it are better equipped for creating ID/E-Learning modules in Marathi. We are familiar with the socio cultural ethos, social movements of Maharashtra. We have a command on the lingua franca of the targeted audience. We know their exact needs, priorities and limitations. We sense their familiarity level with technology, to decide on the level of interactivity. Have the terminal, measurable objectives of the course clearly defined -of course, with your consultation. And we know the domain at least to understand what the SMEs (subject matter experts) wish to convey through the training. We have the requisite authoring tools which are compatible to work in Marathi, with us-so that the client need not invest in them again. We have an experienced team of Instructional designers, animators, illustrators, audio experts. We are able to visualize interactivities needed in the course at various levels in a creative manner. With all these tools sharpened we are now ready to work in this emerging market.